Notcoin, a clicker game that went viral, tackled a major hurdle: introducing Telegram users to the world of cryptocurrency.
Explosive Growth: Launched in January, Notcoin amassed a record-breaking 20 million sign-ups in just 26 days. This success highlighted gaming's potential as a gateway to crypto adoption. Compared to Axie Infinity (a peak of 2.78 million monthly active users), Notcoin proved millions could be onboarded through play.
The Telegram Advantage:
Sasha Plotvinov (Notcoin co-creator and founder of Open Builders) recognized Telegram's massive user base and the potential of the TON blockchain (despite its low activity). This combination became the key. The goal? Bridge the gap between the familiar messaging app and the complex world of crypto for Telegram users.
Frictionless Onboarding:
The team eliminated barriers to entry, making the transition from Telegram to Web3 smooth. Notcoin became a social experience with leaderboards, competitions, and squads – all within Telegram's user-friendly environment. A staggering 94% of users came through referrals, creating a self-sustaining network of players who invited friends.
Organic Growth:
Notcoin's success was driven by word-of-mouth and community engagement, not marketing budgets. Over 53,000 communities competed to climb the Notcoin leagues. The project flipped the script: instead of pushing value, Notcoin focused on fun, leading users to embrace it and spread the word.
The Future of Notcoin:
The journey isn't over. The team plans to build a comprehensive gaming ecosystem within a month. By integrating games on TON, Notcoin aims to be the "Netflix of social, viral games."
Notcoin's Legacy:
Creativity, simplicity, and community are the cornerstones of Notcoin's success story, proving that crypto adoption can be driven, one click (and a fun game) at a time.
0 Comments